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Publishing novice wins BFIIN Award

A lawyer with financial services organisation Zurich, Paula stunned her colleagues when she not only researched, wrote and created the book but also set up her own publishing company (Amlap Publishing) alongside her day job.

Discover Nigeria – Amlap’s flagship publication – is intended to help readers explore West Africa’s most populous country and one of the world’s next emerging markets. One of Paula’s key aims was that the book would present aspects of Nigeria’s culture, lifestyle and achievements that aren’t often shown in the media. Some of the world’s greatest entertainers, mathematicians, business owners, fashion designers and politicians are of Nigerian descent, and this should encourage new generations of Nigerians born in and outside Nigeria to reflect on their roots with pride and spirit.

“It is paramount that all Nigerians born outside Nigeria embrace the positive aspects of their rich cultural heritage as opposed to the usual negative stereotypes about poverty, bribery and corruption.” says Paula. “It is hardly surprising that children grow up with a negative attitude about themselves or tend to have a chip on their shoulder when asked about their roots, because of what they hear and read about Nigeria through the eyes of the world’s media. The result is sadly that many young Nigerians, who might have grown up to become high flyers, just merge into the background of society instead of realising their true potential.”

The book is also an eye-opening journey of discovery for non-Nigerians. Paula appreciates that no country is without its challenges. However, with Discover Nigeria, and future books in the Discover series, she wants to reveal the true story and spirit of African countries. Paula B Sofowora, a British-born Nigerian living in the UK, has scooped a BFIIN (British Female Inventors and Innovators Award) for her book, Discover Nigeria.

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Thirteen judges from different walks of life agreed that Paula’s flagship book is a simple idea with the potential to create a huge impact on how people perceive themselves and/or are perceived by others.
“I was not expecting to be shortlisted, let alone receive two awards,” said a delighted Paula, who received the coveted women’s award for Education as well as a Special Recognition award for her
achievement.

The accolade is timely for Paula who is already working on her next book in the Discover series, along with a collection of folk tales.

For further press information, images or interview requests withPaula B Sofowora, please contact:
Ronke Ige
Bread + Butter Communications
E: (JavaScript must be enabled to view this email address)
T: 020 8305 7891